The Perfume Brand
A slice of cake with caramel drizzle on a white plate, topped with a small bottle of perfume labeled 'E.D.P. N°076 THE PERFUME BRAND 50 ML 1.7 FL OZ'.

The Perfume Brand, is a company selling fragrances inspired by designer perfumes but without the expensive price tag associated.

Starting Point

The Perfume Brand wanted to elevate their reach, visibility and engagement on TikTok. They already had a presence, but were looking for a step up in terms of engaging and relevant content, as well as growing their community.

Stilrent opted for a strategy where we wanted to highlight the very essence of the brand – the perfumes, with a mix of engaging, funny yet commercial videos. A big part of the strategy is to conduct interviews with customers out on town, to create the real reactions, emotions and connections with the community.

A small bottle of perfume labeled 'E.D.P. N° 076 The Perfume Brand, 50 ML 1.7 Fl.Oz' is placed on a white shelf alongside a white flower and a vanilla bean pod, against a plain beige background.

Our approach

In addition, we closely monitor relevant trends on TikTok, creating content with an adapted marketing message for TPB, showcasing that the brand is relevant, funny and up to date with its audience and the platform. In addition they wanted to work on the brand imagery, for social use.

A dessert with ice cream, caramel sauce, crushed cookies, and a small perfume bottle on top, placed on a white plate against a neutral background.
An ice cream sundae topped with caramel sauce, with a mini bottle of perfume placed on top.

Impact

Thanks to the updated take on content we managed to triple or more on all of the set KPI’s. We saw a growing and engaged community starting to form on TikTok as well as a strong increase in the amount of followers.

A small bottle of perfume with a black cap, a vanilla bean, and a white flower on a white shelf against a neutral background.
picture inside shopping center featuring teh stairs

Espen Shopping

two bron haired women wearing striped jumpers looking into the camera
four women and one man posing for a phtoogrpahy indoors

Mimo Hair

Valmennustrio