mimo hair
Mimo Hair is a well-established beauty salon in Vaasa, offering a range of high-quality hair and beauty services. As part of their rebranding effort, they aimed to refresh their website and social media presence to attract a younger, trend-conscious audience.
Starting Point
Mimo Hair was looking to modernize their brand image to better connect with younger clients. They needed a comprehensive update to their visual content, including a fresh look for their website and social media channels.
Stilrent collaborated closely with Mimo Hair to understand their vision and brand identity. We developed a complete brand campaign that captured the youthful, energetic vibe they wanted to project. Our work included organizing a professional brand photo shoot with three models to create dynamic and engaging visual content.
Our approach
In addition, we updated employee portraits and captured in-action and detail shots to showcase the salon’s atmosphere and services. We managed all aspects of the project—from concept and styling to production—ensuring that every element aligned with Mimo Hair’s new brand direction.
Impact
The revitalized visuals and content gave Mimo Hair's website and social media a vibrant, modern appearance, effectively resonating with the younger audience they were targeting. The consistency and quality of the new imagery strengthened their brand identity and helped them stand out in a competitive market. The project successfully positioned Mimo Hair as a contemporary, trend-forward salon in Vaasa.
