Espen shopping
Interior view of a multi-level shopping mall with clothing stores, shoppers, decorative balloons, and hanging light bulbs, featuring a modern design with wood accents and reflective ceiling.
Three women smiling and hugging each other in an indoor setting, two wearing black shirts, one with glasses, and one with a red lanyard, near a plant.

Espen Shopping is a dynamic shopping center in the heart of Vaasa, known for its commitment to continuous innovation and uniqueness.

Starting Point

In 2023, Espen Shopping approached Stilrent Agency to manage their social media presence during the Vaasa Festival. They wanted to create engaging, innovative content that would resonate with their audience. Since then Stilrent Agency has been Espen Shopping’s marketing & event agency.

Stilrent is Espen’s holistic marketing partner, driving strategy, brand experiences, and community engagement across every touchpoint.

Our approach

Key areas of our work:

  • Conceptualizing and producing year-round customer events with commercial and marketing objectives

  • Designing unique visual concepts and graphics, ensuring brand consistency

  • Planning and executing integrated marketing campaigns (organic, social, and paid)

  • Providing ongoing marketing consulting and creative sparring

  • Collaborating with tenants and local partners to align goals and maximize impact

  • Creating memorable experiences that activate the local community and strengthen brand loyalty

Group of five young people standing on a red carpet posing for a photo at a festival, all wearing matching blue T-shirts with festival branding and colorful lanyards, smiling with arms around each other.

Impact

Espen isn’t just a shopping center—it’s the heartbeat of Vaasa. Through pioneering events and innovative concepts, we’ve helped Espen achieve:

  • Highest tenant satisfaction in Finland (2024) through strategic marketing and communication.

  • Record-breaking attendance at flagship events such as Family Day.

  • An ever-growing community across social platforms, with new concepts driving engagement and brand recognition.

  • Recurring events like Fashion & Beauty Week, establishing Espen as a destination where the community always wants to return.

Our approach continues to position Espen as a vibrant hub, where local collaborators, tenants, and customers see real value in being part of the experience.

A man in a leather jacket inside an elevator, reflected in the mirror, in black and white.
A plate with a slice of cake, topped with caramel drizzle and chopped nuts, has a small perfume bottle placed on top. The perfume bottle is labeled 'E.D.P. No. 076, The Perfume Brand, 50 ml 1.7 fl oz, with a black cap and transparent body.

The Perfume Brand

two brownhaired women looking into the camera
woman in purple dress and man in beige suit

Mimo Hair

Espen X Wasarunway