kulturkarnevalen
Impact
Kulturkarnevalen is a dynamic cultural event in Finland, uniting youth through creativity, arts, and diversity.
Starting Point
Kulturkarnevalen faced challenges in reaching and engaging their target youth audience prior to he 2024 event, with low visibility on social media platforms like Instagram and TikTok, and underwhelming recruitment of youth ambassadors.
We crafted a yearly marketing and social media strategy focused on connecting with young people. Key initiatives included creating targeted content for Instagram and TikTok, launching a successful youth ambassador recruitment campaign, and conducting social media workshops to empower ambassadors to lead the online conversation.
Our approach
Kulturkarnevalen experienced a significant boost in social media engagement, follower growth, and content reach. The recruitment campaign attracted a record number of youth ambassadors who played a vital role in amplifying the event’s visibility. Our efforts not only increased awareness but also established a sustainable framework for future youth engagement, ensuring Kulturkarnevalen's ongoing success in the digital era.
