kämp galleria
Kämp Galleria is a premium shopping destination in central Helsinki, known for its curated selection of international fashion, design, beauty services, and high-quality restaurants.
Starting Point
In connection with ongoing renovations, Kämp Galleria wanted to increase footfall and reinforce its premium identity through a modern, approachable activation. The goal was to move away from smaller, less targeted efforts and create a concept that attracts both new and returning visitors.
Kämp Galleria also sought to update its digital presence to better reflect its role in Helsinki’s fashion and cultural scene, and ensure that all activations clearly supported its commercial and brand goals.
We created Kämp Galleria in Bloom - a visually strong, social media-friendly event to mark the start of summer and support Kämp Galleria’s updated brand identity. At the heart of the concept was an art installation of handcrafted everlasting flowers, made by a local artist. The first 500 visitors that were newsletter subscribers recieved their own handmade everlasting flower - a stylish, premium-level giveaway that left a lasting impression.
To build a holistic experience we included:
A DJ and outdoor music setup to create a vibrant atomsphere.
A tasting activation with Kåska, a Finnish low-and non-alcoholic beverage brand.
Our approach
Created and executed the communication plan for the event, as well as coordinated media.
Digital banners, Meta advertising, newsletters, in-mall screens and outdoor media.
Stilrent Agency managed the campaign end to end: concept development, production, partner coordination, media planning, communicaiton plan and full event execution.
Impact
+19% increase in footfall compared to the same period in 2024.
Strong growth in newsletter subscriptions, making it the most succesful lead generation campaign to date.
Increased social media engagement and reach.
Visitor feedback:
"A lovely event that brings joy and positive energy. These small things that really matter in today’s world”
“Beautiful flowers, great tastings and music”
“Such a lovely idea to give out everlasting flowers!”
