What: Concept creation of Espen x Wasarunway, an innovative fashion experience consisting of a 30 minute long fashion film, replacing the traditional runway. The film was showcased on the big screens at the cinema BioRex, Espen, during a red carpet event acting as the crown jewel of Espen’s Fashion Week. The films theme was “A Fashion story through our elements” and we worked with Mieli Pohjanmaa Österbotten, donating the earnings from the ticket sales from the event to support their organization for mental health.

Stilrent work: Conception, movie production & direction, leading & managing the production with a team of 40 people. Event production & management.

Client: Espen Shopping

Sponsors: Dermosil, Mattokeisari, BioRex, Mjöli, Ekta, Kesmo, Vasabladet, Wasarock, Hopsis, Butcher & Bankersa